Websites for salons, barbers and clinics
Websites for salons, barbers and clinics
Your customers book from a phone, often late at night, often while comparing two or three places. The site has to show the price list, the team and the book button without a single extra tap.
Most salon websites are an Instagram feed and a phone number, and the booking happens somewhere else. That means the site itself is not ranking for "balayage [town]" or "beard trim near me", and the customer who found you on Google has to work to book.
We build a price list as a real page that Google can read, a page for each treatment or service people search for, team pages that show who they will be seeing, and a booking button on every screen that goes to your booking system, or to WhatsApp if you book by hand. Aesthetic clinics get compliant treatment pages with practitioner qualifications shown.
What your customers type
- hairdresser near me
- barber [town]
- balayage [town] price
- nail salon near me
- lip filler [town]
- book hair appointment online
What we usually find on salons, barbers and clinics' sites
- Price lists as images, invisible to Google and unreadable on a phone.
- Booking buried under a third-party link with the salon name nowhere on it.
- Services listed on one page, so the site cannot rank for any single treatment.
From the sites we see when a salon, barber or clinic asks us for a check.
What the site must do
Five things a salon's website has to get right
A price list Google can read
Every service with a price or a "from" price, grouped the way you group them in the salon. It ranks for "[service] price [town]".
Book on every screen
Connected to Fresha, Treatwell, Booksy, Phorest or whatever you use, or to WhatsApp. Visible without scrolling on a phone.
A page per service
Colour, cuts, treatments, nails, lashes, brows, aesthetics. Each a separate search with its own page and photos.
The team, with their work
Each stylist or practitioner with their specialities, their qualifications and their own photos, so the customer can book the right person.
Clinic compliance
For aesthetics: practitioner registrations, consultation process, honest wording, no before-and-after claims that cannot be supported.
Pages we build
A page for every job you want more of
Each of these is a separate search and a separate customer, so each gets its own page, written for it, with its own call, WhatsApp and form.
- Price list
- Book online
- Hair services
- Beauty treatments
- Aesthetic treatments
- Meet the team
- Gift vouchers
- Find us and parking
How it will look on a phone
Call, WhatsApp and a form, in the first screen
Every page, every screen size. The sticky bar at the bottom follows the visitor down the page, and the WhatsApp message is already written for the job they were reading about.
Questions salons, barbers and clinics ask us
Do you connect to our booking app?
Yes, to most of them. The book button on every page opens your booking system with the salon already selected, or WhatsApp if you book by hand.
Can we keep using Instagram?
Of course. The site links to it and we can show your latest posts. But the site is what ranks on Google, and Instagram does not.
Can we change prices ourselves?
Send the changes on WhatsApp or email and they are live the same working day. If you change prices often we can set up a simple editor for you.
We are an aesthetics clinic. Is the wording a problem?
It has to be done carefully. We write treatment pages that follow the ASA rules and your regulator’s guidance, and the practitioner checks every clinical line before it goes live.
Find out what your website is costing you
A free, plain-English check written for a salon, barber or clinic. Findings within one working day.