Websites for nurseries and childcare
Websites for nurseries and childcare
A parent looking for childcare is anxious, busy and doing the research at 10pm. The site has to answer their questions in order, show the Ofsted rating honestly, and make booking a visit as easy as sending a message.
Nursery websites are usually written for the nursery, not the parent. Parents want to know, in this order: do you have a place for my child’s age, what are the hours and fees, what is the Ofsted rating, what does a day look like, and can I come and see it. If the site makes them ring to find out, many will not.
We build the pages parents need, rooms by age, a day in the life, fees and funding including the free hours, Ofsted and safeguarding, food, and a visit request form that works from a phone. Photos are of the real setting, with faces handled exactly as your safeguarding policy requires, which usually means none.
What your customers type
- nursery near me
- nurseries in [town]
- childcare [town] 2 year old
- nursery fees [town]
- ofsted outstanding nursery [town]
- pre school places
What we usually find on nurseries and childcare' sites
- Fees and funded hours missing, so every parent has to ring and many give up.
- Ofsted mentioned but not linked, which looks like something to hide.
- Visit requests only by phone during the day, when working parents cannot call.
From the sites we see when a nursery or childcare setting asks us for a check.
What the site must do
Five things a nursery's website has to get right
Rooms by age, with availability
Babies, toddlers, pre-school. Each with the ratio, the room, a typical day and whether there are places or a waiting list.
Fees and funding in plain English
Session prices, the funded hours and how they apply, deposits and notice periods. Parents compare this first.
Ofsted and safeguarding shown properly
The rating with a link to the report, the safeguarding lead, policies available to download.
Book a visit from a phone
A short form: child’s age, start date wanted, preferred visit days. Sent to the office immediately.
Photos handled by your safeguarding policy
Real rooms, real garden, real food. Children not identifiable unless you have specific consent, and usually not at all.
Pages we build
A page for every job you want more of
Each of these is a separate search and a separate customer, so each gets its own page, written for it, with its own call, WhatsApp and form.
- Rooms by age
- A day at the nursery
- Fees and funded hours
- Ofsted and safeguarding
- Food and allergies
- Book a visit
- Join the waiting list
- Our team and our story
How it will look on a phone
Call, WhatsApp and a form, in the first screen
Every page, every screen size. The sticky bar at the bottom follows the visitor down the page, and the WhatsApp message is already written for the job they were reading about.
Questions nurseries and childcare ask us
Can parents join the waiting list online?
Yes. A form asks for the child’s date of birth, the start date wanted and the days needed, and sends it to the office. No phone call needed.
How do you handle photos of children?
By your safeguarding policy. We build with photos of rooms, resources, the garden and food, and only use children’s photos with written consent, usually with faces not shown.
Can we show the funded hours properly?
Yes, with the current entitlements explained in plain English and a worked example of what a typical week costs. It saves the office dozens of calls.
Do you build pages for each room?
Yes, because "baby room" and "pre-school" are different searches and different parents. Each room gets its own page.
Find out what your website is costing you
A free, plain-English check written for a nursery or childcare setting. Findings within one working day.