Websites for roofers
Websites for roofers
Roofing has a trust problem that is not your fault. The site has to prove, fast, that you are the real thing: insurance, your own photos, named reviews, a proper address and a quote that arrives in writing.
Homeowners searching for a roofer are wary before they start. A site that looks like every other roofing template, with stock photos of a man on a ladder and no real detail, confirms their worries. A site with your own jobs, your insurance and your reviews, in your own words, does the opposite.
We separate emergency repairs from planned work, build a page for each roof type and job, and give every page a call button, a WhatsApp button that asks for a photo of the problem, and a quote form. Storm-damage searches get a short, fast page that is only a phone number and a promise about response time.
What your customers type
- roofer [town]
- emergency roof repair near me
- flat roof replacement cost
- new roof cost
- gutter repair [town]
- roof leak repair
What we usually find on roofers' sites
- Stock photos of roofers who are not you, which customers notice and distrust.
- No insurance or membership information anywhere on the site.
- Emergency numbers buried on a contact page, two taps away from a customer standing under a drip.
From the sites we see when a roofing company asks us for a check.
What the site must do
Five things a roofer's website has to get right
Emergency and planned work separated
A leak in a storm needs a phone number. A re-roof needs photos, process and finance. Two routes, two tones.
Trust signals in the first screen
Insurance, years trading, Competent Roofer or NFRC membership if you hold it, address, reviews with sources. Roofing customers check all of these.
A page per roof type and job
Pitched, flat, slate, tile, GRP, EPDM, felt, lead work, chimneys, guttering, fascias. Each is a separate search.
Photos of your own jobs, with the area
Before, during and after. Captioned with the area and the roof type. Drone shots if you have them.
Written quotes promised on the page
"Every quote in writing, itemised, no pressure" is a line that wins roofing work. We put it next to the form.
Pages we build
A page for every job you want more of
Each of these is a separate search and a separate customer, so each gets its own page, written for it, with its own call, WhatsApp and form.
- Emergency roof repairs
- New roofs and re-roofing
- Flat roofs (GRP, EPDM, felt)
- Slate and tile repairs
- Chimneys and lead work
- Guttering, fascias and soffits
- Gallery by roof type and area
- Area pages for every town you cover
How it will look on a phone
Call, WhatsApp and a form, in the first screen
Every page, every screen size. The sticky bar at the bottom follows the visitor down the page, and the WhatsApp message is already written for the job they were reading about.
Questions roofers ask us
Can customers send a photo of the leak?
Yes, from the WhatsApp button on every page. You can often tell them what it is and roughly what it will cost before you set off.
How do you handle the trust problem?
With facts customers can check: insurance, memberships linked to the register, reviews quoted with source and date, your own photos with areas, and a plain promise of written quotes.
Do you build a page for every roof type?
Every type you want more of. Flat roofs, slate, tile, chimneys and guttering are all searched separately, so they get separate pages.
What about finance for a new roof?
If you offer it, the new roof page is built around it with the representative example your provider requires.
Find out what your website is costing you
A free, plain-English check written for a roofing company. Findings within one working day.